INDUSTRIAL DESIGNER
Michael Fellman
The NOCO Company
Industrial Design / Product Development / Brand Design
2022 - 2023
NOCO AIR
Role
Lead Designer
Credits
Derek Underhill (Creative Director)
Stephen Lambert (Design Advisor)
Matt Bosway (Senior Engineer)
Tools Used
Solidworks, Blender, Keyshot, Photoshop, Illustrator, ProCreate
About
NOCO AIR is a line of high-end portable air inflators for the automotive market. Designed and engineered in-house from the ground up, this was NOCO’s first time venturing into this product category.
As the lead designer I managed every aspect involved in the design process and collaborated closely with the engineering team and overseas manufacturers to ensure a successful product launch.
Credits - video produced by NOCO internal video team.
Introducing NOCO AIR
The next generation of portable air compressors utilizing advanced motor and airflow design. It runs longer and fills faster, all within in an unbelievably compact form.
Uncompromising Performance
Designed to run longer than comparable inflators, its superior duty cycle simply does more work by allowing continuous operation for up to 25 minutes. Coupled with fast inflation, it can fully inflate five tires from 0-40 PSI in one duty cycle.
Engineered for Speed
Experience unparalleled speed and efficiency with a powerful 280-watt motor, effortlessly inflating tires from 0 to 40 PSI in under 2.5 minutes.
Advanced Pressure Technology
Utilizing an integrated pressure sensor and innovative dwell technology, AIR automatically measures and adjusts pressure. Set your desired pressure and begin inflation—the device will seamlessly shut off once the precise pressure is attained.
Ultimate Versatility
Use in any scenario, AIR is equipped with various hose adapters and is perfect for all types of applications with pressure as high as 100 PSI. Whether for emergencies or daily use, AIR provides reliable performance whenever and wherever.
Intuitive Digital Gauge
Combining innovative engineering with user-centric design, AIR delivers ease of use and exceptional performance. It features a digital gauge, a uniquely engineered display, and silicone overmold buttons. AIR's auto-shutoff technology ensures precise accuracy from 15 PSI to 100 PSI. For applications below 15 PSI, simply switch to manual inflation mode.
Ultra-Bright LED
A 60-Lumen LED flashlight provides a tactical-grade experience with long-range, bright illumination, controllable luminosity, and emergency modes.
Compact and Portable
Designed for portability and durability, this device offers integrated cord management and dedicated accessory slots. Its ultra-compact size ensures easy storage, ideal for both travel and everyday use.
Unmatched Quality
Engineered for durability and long-lasting performance, AIR is equipped with a solid aluminum compressor, steel motor case, heavy-duty powder coat finish, abrasion-resistant braided hose, overmolded rubber base, and impact-resistant plastic housings.
